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Deep Dive Ep. 19 | Why Mask-wearers Are More Attractive

A recent study by Hies and Lewis (2021) has shown that wearing a mask increases perceived physical attractiveness. This stands in contrast to a 2016 study which showed the opposite. Why has this happened? What effect has the pandemic had on our psychology, and why has it had this effect? Using evidence from social evolutionary psychology, we look at three possible explanations 

  • Hies, Oliver, and Michael B. Lewis. “Beyond the beauty of occlusion: medical masks increase facial attractiveness more than other face coverings.” Cognitive Research: Principles and Implications 7.1 (2022): 1-6.
  • Miyazaki, Yuki, and Jun‐Ichiro Kawahara. “The sanitary‐mask effect on perceived facial attractiveness.” Japanese Psychological Research 58.3 (2016): 261-272.
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Deep Dive Ep. 19 | Why Mask-wearers Are More Attractive
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